A Flavorful Promotion Boosts This Credit Union’s Popularity

Organization:

‍Credit Union

Product Featured:

‍Lip Balm

Goal of Promotion:

‍Generate New Loans

Description of Case History: This credit union gave away lip balm at a local baseball game. They chose to imprint the flavor as “Guess the Flavor”. The lip balm flavor was s’mores and everyone was asked to guess the 3 flavors in the lip balm. The eligible ones who guessed correctly were given a certificate for a discount on fees for their next loan or refinance. The credit union’s employees had customers emailing guesses for weeks!

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